About Me
I am a service-designer, product innovator, author, strategist, applied data specialist, macro-technologist, suicide prevention campaigner… dad, husband, friend and son. I talk all over the world on creative and social technologies, data, Ai and the physiological and psychological effects on my audiences.
In 2017, my bestselling book "Human-Focused Digital" took a philosophical look at technology and design, challenging us to look inwardly at the self when designing future technologies with Ai.
True to form, in 2023 I zigged when many would zag, and published my second book, 'Calling All The Dreamers'. The remarkable true story about a Britpop band called Electrasy who went crashing through the record industry, but were ultimately halted by technology and the shifting human-behaviour.
I have a new book, 'Drawn to Extinction' coming in 2026.
Over the last decade, I have helped contribute to the narrative that technology can be for good, and change the world positively.
I regularly appear in UK national and international press as an analyst on emergent technologies, and tech markets.
I was the Founder and Inaugural Chair of the Ai Think Tank for BIMA (The British Interactive Media Association). In 2017 I was voted as one of the 5 most influential people in the British digital industry in Econsultancys 2017 report.
I have a very simple philosophy: Don't do things better, do better things™.
