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My Books

Across music, technology, and storytelling, these books capture the questions that keep me up at night — and the worlds I care most about. From the ethics of AI to the spirit of punk and panels, each one is a piece of the puzzle. Stories told, futures questioned, dreams documented.

Hippo

A manifesto for building technology that serves people, not just profit. Hippo challenges businesses to ditch assumptions, embrace empathy, and design with purpose. It’s part psychology, part strategy — and a rallying cry for making digital more human in an era obsessed with data, dashboards, and design sprints.

Dreamers

A backstage pass to the story of Electrasy — the 90s Britpop band that burned bright, broke apart, and found their way back. Told through memories, photos, and never-before-shared moments, this is a heartfelt journey of music, mayhem, and what happens when the dream refuses to die.

Extinction

A love letter, an autopsy, and a warning. Drawn to Extinction traces the rise of comic book culture — and the looming threat posed by generative AI. Featuring real voices from the industry, it’s about art, identity, and what we stand to lose when machines learn to imitate our dreams.

Others...

Pete has contributed essays, chapters, and provocations to a range of titles on creativity, AI, design, and digital ethics. His voice often bridges the technical and the human — bringing nuance to conversations about the future of work, art, and innovation. Full list of publications available on request.

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"Do Better Things."
Get In Touch