Across music, technology, and storytelling, these books capture the questions that keep me up at night — and the worlds I care most about. From the ethics of AI to the spirit of punk and panels, each one is a piece of the puzzle. Stories told, futures questioned, dreams documented.
A manifesto for building technology that serves people, not just profit. Hippo challenges businesses to ditch assumptions, embrace empathy, and design with purpose. It’s part psychology, part strategy — and a rallying cry for making digital more human in an era obsessed with data, dashboards, and design sprints.
Pete has contributed essays, chapters, and provocations to a range of titles on creativity, AI, design, and digital ethics. His voice often bridges the technical and the human — bringing nuance to conversations about the future of work, art, and innovation. Full list of publications available on request.

