Pete is a designer, product-innovator, author, strategist, applied data specialist, technologist, suicide prevention campaigner… dad, husband, friend and son. He talks all over the world on creative and social technologies, data, Ai and the physiological and psychological effects on their audiences.
In 2017, his bestselling, book “Human-Focused Digital” took a philosophical look at technology and design, challenging us to look inwardly at the self when designing future technologies.
True to form, in 2023 he zigged when many would zag, and published his second book, ‘Calling All The Dreamers‘. The remarkable true story about a Britpop band called Electrasy who went crashing through the record industry, but were ultimately halted by technology and the shifting human-behaviour.
Over the last decade, Pete has helped contribute to the narrative that technology can be for good, and change the world positively.
He regularly appears in UK national and international press as an analyst on emergent technologies, and tech markets.
Pete is the former chair of the Ai Think Tank for BIMA (The British Interactive Media Association). In 2017 he was voted as one of the 5 most influential people in the British digital industry in Econsultancys 2017 report.
He has a very simple philosophy: Don’t do things better, do better things™.
