Incorporating the psychological and philosophical fields into the design process, Pete Trainor takes us back to the fundamental questions, that drive us, and through a journey of design thinking, he asks one simple question, the one we have asked through all times… why?
This book is for Designers, Entrepreneurs, Marketing managers, Small Businesses and anyone else who wants learn about the impacts digital has on an audience, and how to approach design differently.
Partially. In reality it’s a book that shines a designers lens over technology, Ai, Data, and the emerging behaviours created by everyday digital technology.
It’s a neat little tome. Not too big, and not too small. 400 pages made up of 12 small chapters. Each chapter is a reference to a particular theme on Human-Focused technology.
This is the first book of it’s kind to fuse the disciplines of data science, philosophy, Ai-thinking, and Design.
Hippo is currently available from all Amazon websites in Paperback, and Kindle. Hardback copies can be obtained for press-purposes on request.
If you are press, or a professional reviewer then yes I’m happy to send over a free copy. Visit the contact page and get in touch with details about your request.